Category Archives: Marketing Advice

The Best Book Marketing Advice Ever?

  I don’t know exactly how I missed this brilliant talk by Simon Sinek of several years ago. But for authors who are struggling to find more readers, his 18-minute presentation may contain the most valuable marketing and branding advice … Continue reading

Posted in Book business, Inspirational, Marketing Advice, Self-Publishing, Writing Advice | Tagged , , | 6 Comments

Interview with Psychological Suspense Author Maggie James

  I am resuming a once-frequent feature here: interviews with thriller and mystery writers, especially (though not exclusively) those who are self-publishing. Some months ago I encountered British psychological suspense author Maggie James, who graciously interviewed me for her blog. … Continue reading

Posted in Author profiles, Biographical, Inspirational, Interviews, Marketing Advice, Publishing Advice, Self-Publishing, Traditional publishing, Uncategorized, Writing Advice | Tagged , , , , , , , , , | 2 Comments

Must Today’s Successful Author Be a Writing Machine?

  I follow the blogs of a number of successful authors (see my Blogroll and Favorite Author Links in the sidebar). I do so because I learn a lot from them about writing, publishing, and marketing. Now, they don’t always … Continue reading

Posted in Book business, Essays, Inspirational, Marketing Advice, Publishing Advice, Self-Publishing, Traditional publishing, Writing Advice | Tagged , , , , , , , , , , , , , , , , , | 10 Comments

Helpful Links for Authors

  I am constantly approached by authors — especially those contemplating self-publishing — with requests for how-to information about writing and publishing. That includes questions about resources, such as lists of cover artists, editors, proofreaders, where to buy ISBNs, etc. … Continue reading

Posted in Audiobooks, Book business, Marketing Advice, Publishing Advice, Self-Publishing, Traditional publishing, Writing Advice | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments

Authors — Using Business Cards to Build Sales

  A common lament of authors is: How do I promote my books? I’ve tried to present a host of time-tested ideas in this blog. Author business cards constitute one of the cheapest, easiest methods to build a readership and … Continue reading

Posted in Book business, HUNTER: A Thriller, Marketing Advice, Publishing Advice, Self-Publishing | Tagged , , , , , , , , , , | 11 Comments

Authors — Beware the New Vanity Publishers

  As regular visitors know, I am a strong proponent of self-publishing options for most authors. However, I frequently encounter writers (including one posting a recent comment here) who have been victimized by self-publishing scams: “vanity publishing” companies, masquerading as … Continue reading

Posted in Book business, HUNTER: A Thriller, Marketing Advice, Publishing Advice, Self-Publishing, Traditional publishing, Vanity publishing scams | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

A Key Tip About Marketing Yourself and Your Work

  Almost every day I am contacted by writers seeking advice about marketing their books. I’ve written about this topic extensively, and I often share with them links to sources that I believe are valuable. One especially helpful source is … Continue reading

Posted in Book business, Marketing Advice, Self-Publishing, Traditional publishing | Tagged , , , , , , , | 9 Comments

The Real Key to Strong Book Sales

It has been a mantra in self-publishing circles that an author’s most reliable pathway to long-term financial success is to rapidly write and publish more and more books. This strategy is supposed to increase your exposure and name recognition, and … Continue reading

Posted in Book business, Marketing Advice, Publishing Advice, Self-Publishing, Writing Advice | Tagged , , , , , , , , , , , , , , , , , , | 39 Comments

Authors — Fix Your Amazon Product Page

  I am asked constantly by writers for tips about how to market and promote their books.  Here are some outstanding insights and advice about one aspect of effective book marketing: paying attention to what appears on your Amazon “product … Continue reading

Posted in Book business, Marketing Advice, Self-Publishing | Tagged , , , , , , , , , , | 5 Comments

September 29 Maryland Writers Conference

  MARYLAND AREA WRITERS, MARK YOUR CALENDARS. On Sunday, Sept. 29, I’ll be speaking about “The Brave New World of Self-Publishing” at the “Just Write Writers Conference,” Bel Air Public Library, 100 E. Pennsylvania Ave., Bel Air, Maryland. My workshop … Continue reading

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