Tag Archives: book marketing

Marketing for Authors

At the 2018 Bay to Ocean Writers Conference, I gave a PowerPoint presentation on marketing for writers, titled “Targeting Your Readers to Maximize Sales.” I’ve received a lot of requests from authors for a copy of my presentation, which focuses … Continue reading

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Authors — Is It the Best of Times, or the Worst of Times?

  Among many ongoing debates about the health of and prospects for the book business, few arouse the passions of authors (or divide them) more than perceptions of their prospects for success in today’s marketplace. Most recently we’ve seen moves … Continue reading

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Interview with Wayne Stinnett — Bestselling Adventure Novelist

The Self-Publishing Revolution has produced a lot of rags-to-riches stories. One of the most recent and inspiring is the success story of Wayne Stinnett. Reviewers are comparing Stinnett and his nautical protagonist Jesse McDermitt to the likes of author Clive … Continue reading

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A New Interview of Me by Lisette Brodey

  Author Lisette Brodey has conducted a long, expansive interview of me on her site, “Lisette’s Writers’ Chateau.” Our far-ranging conversation explores more than I’ve previously revealed to any interviewer about my writing methods, the merits of self-publishing, the challenges … Continue reading

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Authors — Using Business Cards to Build Sales

  A common lament of authors is: How do I promote my books? I’ve tried to present a host of time-tested ideas in this blog. Author business cards constitute one of the cheapest, easiest methods to build a readership and … Continue reading

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A Key Tip About Marketing Yourself and Your Work

  Almost every day I am contacted by writers seeking advice about marketing their books. I’ve written about this topic extensively, and I often share with them links to sources that I believe are valuable. One especially helpful source is … Continue reading

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The Real Key to Strong Book Sales

It has been a mantra in self-publishing circles that an author’s most reliable pathway to long-term financial success is to rapidly write and publish more and more books. This strategy is supposed to increase your exposure and name recognition, and … Continue reading

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Authors — Fix Your Amazon Product Page

  I am asked constantly by writers for tips about how to market and promote their books.  Here are some outstanding insights and advice about one aspect of effective book marketing: paying attention to what appears on your Amazon “product … Continue reading

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September 29 Maryland Writers Conference

  MARYLAND AREA WRITERS, MARK YOUR CALENDARS. On Sunday, Sept. 29, I’ll be speaking about “The Brave New World of Self-Publishing” at the “Just Write Writers Conference,” Bel Air Public Library, 100 E. Pennsylvania Ave., Bel Air, Maryland. My workshop … Continue reading

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So, You Think You Need a Publisher…

  One of the most common raps against self-publishing — put forward militantly by the publishing industry — is that any truly good writer will not only be discovered eventually by a reputable publisher (a “gatekeeper of literary quality”), but … Continue reading

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