The Best Book Marketing Advice Ever?


I don’t know exactly how I missed this brilliant talk by Simon Sinek of several years ago. But for authors who are struggling to find more readers, his 18-minute presentation may contain the most valuable marketing and branding advice that I’ve yet encountered:

Simon Sinek on how to inspire action

Watch it several times. Take notes. Think about what he’s saying and how it applies to you.

After you have done that, then study bestselling fantasy author Michael J. Sullivan’s PowerPoint presentation on branding, which he delivered at the Writer’s Digest annual conference in New York City in early August 2014. Michael builds on what Sinek says, applying it directly to authors.

Trust me: If you grasp the principles discussed in these two presentations, they could change your entire attitude and approach about marketing — and vastly improve the results you are getting. For me, the presentations have definitely caused me to reconsider my approach to “finding my target audience,” and you should keep that in mind as you consider my past tips on that topic.

UPDATE: After I posted about this on the KBoards Writers Cafe discussion site, somebody asked me what was my own “Why.” Here is what I just wrote in response:

All my life, since I watched “The Lone Ranger” and read Batman comics as a little kid in the Fifties and Sixties, I have been committed to the moral concept of justice. (My “Why.”)

When I began to write nonfiction, that was the underlying principle in just about everything I wrote about, throughout a career as an essayist, investigative journalist, reviewer, blogger, and columnist. Now it has become the central theme of my fiction-writing, too. (My “How.”)

I have built the Dylan Hunter Thrillers series on that principle: Like me, the hero is motivated by a passion for justice, and cannot walk away from the sight of injustice against those he likes or loves. That’s why he has become a vigilante — why I refer to him as “the new face of justice” — and why I refer to myself as “The Vigilante Author.” (My “What.”)

So, I think I’m “branded.”



Posted in Book business, Inspirational, Marketing Advice, Self-Publishing, Writing Advice | Tagged , , | 2 Comments

Interview with Psychological Suspense Author Maggie James


I am resuming a once-frequent feature here: interviews with thriller and mystery writers, especially (though not exclusively) those who are self-publishing.

Some months ago I encountered British psychological suspense author Maggie James, who graciously interviewed me for her blog. It’s only fair that I return the favor to this talented writer.

829 resizedThe first draft of her first novel, His Kidnapper’s Shoes, was written while she travelled in Bolivia. Maggie was inspired, she tells me, by an impending milestone birthday — along with a healthy dose of annoyance at having procrastinated for so long in writing a novel. (I can relate!) His Kidnapper’s Shoes was published in both paperback and e-book formats in 2013, followed by her second novel, Sister, Psychopath. Her third novel, Guilty Innocence, has now been published, and like her first two, it features her home city of Bristol. She is currently working on her fourth novel.

Before turning her hand to writing, Maggie worked mainly as an accountant, with a diversion into practicing as a nutritional therapist. Diet and health remain high on her list of interests, along with travel. “Accountancy does not, but then it never did,” she says. “The urge to pack a bag and go off travelling is always lurking in the background!” When not writing, going to the gym, practicing yoga, or travelling, Maggie can be found seeking new four-legged friends to pet. “Animals are a lifelong love.”

She and I conducted this interview by email, so American readers should note that I have left in all her British spellings.


The Vigilante Author: Maggie, why don’t we start with you telling us about your latest book, Guilty Innocence.

Maggie James: Guilty Innocence charts one man’s struggle to come to terms with his past. I wanted to examine how it would feel to discover someone you love is concealing a terrible secret. Natalie Richards’s world is shattered when she finds out her boyfriend, Mark Slater, is on the Violent Crimes Register after being sentenced for child murder several years before. Natalie, of course, is a typical Maggie James character, battling her own emotional demons. Throw in Mark’s nemesis, Adam Campbell, a warped and distinctly unpleasant individual, and the scene is set for a showdown.

The Vigilante Author: The tagline on your website says, “Exploring the Shadows of the Mind.” That’s great branding. But why did you choose “psychological suspense,” Maggie? What prompted your interest in such topics as sociopaths, dysfunctional family relationships, and the impact of emotional stains and wounds from the past?

Maggie James: I’d say my interest from a writing perspective stems more from a desire to explore strong emotions, such as hatred, despair, and the need for revenge, rather than deviant behaviour per se. Given that such issues fascinate me, it’s perhaps inevitable that I chose to write in the psychological suspense genre, following in the footsteps of authors such as Gillian Flynn and Rachel Abbott.

GuiltyInnocence_BlogWhere my fascination comes from, I haven’t a clue, but it’s fair to say there aren’t many topics I’m not interested in, besides my antipathy to the sport of cricket. The workings of the human mind intrigue me, although I’m sceptical about whether we can ever really comprehend what goes on in another person’s head. I don’t think my interest is unusual. Many people are drawn to the dark side of humanity. It’s the reason Stephen King is so popular. Through crime, thriller and horror fiction we can experience the unthinkable without getting hurt. Bad behaviour tends to interest us more than a goody-goody approach to life, and it definitely provides fertile material for novelists like me.

Take dating for example. It’s the bad guys and girls that are deemed desirable, whereas the steady Eddies, both male and female, are considered boring. We love to flirt with the wicked side of life.

The Vigilante Author: Did your own upbringing contribute in any way to these preoccupations? Or did you have a happy childhood?

Maggie James: Well, I guess I’d fit in better with the stereotyped image of a writer battling his/her emotional demons if I said yes, but no, my upbringing hasn’t played a part in my novels. I had a stable and very ordinary childhood, one in which learning was encouraged, and minus the terrible issues featured in my books. No absent parents, no divorce, no sexual abuse and definitely no murder. Thanks, Mum and Dad!

The Vigilante Author: You had a background as an accountant and then a nutritional therapist. So, what prompted you to become a suspense novelist? Did you always have that desire buried away somewhere?

Maggie James: Yes, the desire to be a novelist has always been with me. When I was a child, I never doubted that, as an adult, I’d write books. When I forayed into the world as an eighteen-year-old, however, I lacked confidence, believing I didn’t have enough life experience to write novels. Whilst I gained in confidence over the years, I slipped into a comfortable rut with my work, and somehow decades slipped by before I wrote anything again. The diversion into nutritional therapy was an attempt to break free from accountancy. The plan was to train in something that interested me and write as a sideline, but it didn’t work out, partly because I never wanted my writing to be a mere adjunct to my main line of work. In the end, I reached the point of no return in my accountancy job, handed in my notice and flew to Thailand. No more diversions; time to start writing at last.

The Vigilante Author: Good for you! That was a courageous step. So, when did you know you just had to start writing fiction? Was there an epiphany, or did you always know?

Maggie James: I’ve always known I wanted to write fiction, yes. However, the turning point for me happened in December 2010. I was a few months into a yearlong trip abroad, staying in a town called Arica in northern Chile. Whilst there, I did indeed have an epiphany — more about that below. My plan before I left the UK was to write a full-length novel whilst I was away, but it just didn’t happen when I was in Asia. I was travelling fast and furiously, packing in the sights of Indochina, which was exhilarating but left little time for writing. Nothing changed after I flew to South America, either. I realised I needed to find a base in which to settle, to allow myself sufficient stability to write.

Fellow travellers had told me about Sucre in Bolivia and what a special place it was. I resolved to go there and stay for as long as it took to write my novel. I’d already conceived the idea for the plot of His Kidnapper’s Shoes from a conversation I had in Vietnam. And that’s what happened. I fell in love with Sucre — it’s a beautiful city, surrounded by rolling hills — and used it as a base to improve my Spanish and write my book. By the end of February 2011, I’d completed the first draft. It was a very emotional moment for me when I typed the last sentence; thinking about it brings tears to my eyes.

The Vigilante Author: I had that exact experience when I completed HUNTER. I think that’s probably common to authors when they complete their first novels.

What books and authors, or real-life people and events, were important influences on you?

Maggie James: Perhaps the most influential has been a friend and fellow author who provided the catalyst for His Kidnapper’s Shoes. She only wrote for fun, having completed several full-length pieces, all of high quality, every one of which I really enjoyed. I felt ashamed when I considered how prolific she was, while I was still procrastinating about starting my first novel. In my hotel room in Arica, I checked out her website and as a result, I knew something had to change for me, and fast. My epiphany had arrived! I administered a very hard mental kick to my butt before resolving to travel to Sucre and buckle down to writing at last.

The Vigilante Author: I find that an author’s first novel sometimes is the most self-revelatory, because it zeroes in on his or her biggest priorities and personal interests. Would that be true of anything in your first novel, His Kidnapper’s Shoes? Why don’t you tell us a bit about it?

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Posted in Author profiles, Biographical, Inspirational, Interviews, Marketing Advice, Publishing Advice, Self-Publishing, Traditional publishing, Uncategorized, Writing Advice | Tagged , , , , , , , , , | 2 Comments

Amazon vs. Big Publishing


As most of you know, Amazon has been in a serious contract dispute with Hachette, one of the “Big Five” publishing conglomerates. Central to this conflict is ebook pricing. Big Publishing wants to keep the prices of ebooks high — well above $10, in many cases.

The reason? Until relatively recently, traditional publishing has been rooted in producing and selling print books. Their entire organizational infrastructure was built upon wholesaling print books through retail stores. Subsidiary industries — author agents, bookstores, book distributors, printers, paper manufacturers, prominent print-book reviewers and bestseller lists (e.g., the New York Times, the New York Review of Books, et al.) — all depend on the continued dominance of print books, and the advertising dollars that are poured into various periodicals.

In addition, even though publishing contract terms (including advances, royalties, and rights) are simply awful for 99% of authors, a relative handful of Big Name Authors do in fact benefit disproportionately from their alliances with Big Publishing. These “one-percenters” (to borrow a term from current political parlance) get extravagant advances from the publishing houses — advances so large that they don’t care much about other contractual terms, such as royalties and subsidiary rights, which other authors must endure. They have a huge vested interest in keeping the publishing industry frozen in amber, exactly as it is. As marquee figures in the industry, these Big Name Authors also dominate prominent writers groups, such as the Authors Guild. So, when such individuals and groups issue statements, purporting to speak for authors generally, you can be sure that they are really only representing their own narrower interests.

Like long-time participants in any industry, the last thing any of these players wants is change. They regard it as “market disruption” — the implication being that they have a right to freeze the status quo in place. Of course, innovation, by definition, disrupts the old established ways. That’s why the dinosaurs in most industries fight innovation to the death.

The emergence of online retailing, ebooks, and their step-child — the Self-Publishing Revolution — have been highly disruptive to the Big Publishing Establishment. All of these innovations have been pioneered and/or championed most notably by Amazon. Which, of course, is why the entire Establishment — Big Publishers, bookstores, agents, Big Name Authors, distributors, major periodicals (which benefit from publisher advertising), et al. — have aligned themselves loudly against Amazon. This Establishment used to have an oligopolistic lock on book production, distribution, and sales. It thus could set book prices to the public at whatever points it wished. Acting as “Gatekeepers” to publication, it could squeeze authors with onerous contract terms. It could decide what kind of books would be issued, in what format, when, and for how long.

However, the cozy, long-standing status quo of book production and distribution has been disrupted by new technological innovations and market competition. Online retailing and ebooks have decimated bookstores and distributors, and complicated the lives of all whose fate depends on print. Meanwhile, those same two innovations have brought thousands of self-publishing authors — self included — into the book marketplace.

Which brings us back to the contractual dispute between Big Five publisher Hachette and Amazon.

Amazon retails a large percentage of Hachette’s print, ebooks, and audiobooks to the public, just as it does those of other publishers. Central to the dispute is Hachette’s (and the Big Publishing Establishment’s) desire to keep ebook prices sky-high. Suppressing the demand for ebooks is their way of propping up their rapidly declining print-book share — hence, maintaining the traditional book marketing structure — hence, fighting the growth of Amazon.

Now things have come to a head. Some 900 Big Name Authors and other traditionally published writers, colluding with the rest of the Establishment, aim to place a full-page anti-Amazon ad in the New York Times on Sunday, August 10th. That ad alone adds over $100,000 into the coffers of the Times, which — dependent on weekly ads from book publishers — has been running articles blatantly slanted toward Big Publishing. Understand that, for the first time, thousands of self-publishing authors are now competing directly with these Big Name Authors, often knocking them from their perches atop the bestseller lists. And lowering our ebook prices constitutes one of our competitive advantages over them. Dependent upon print sales and bookstores for their dominant status, is it any wonder why they are so upset, and why they’re campaigning to suppress ebooks?

In anticipation and response to the New York Times ad, and after being bashed mercilessly for months, Amazon has decided at last to speak out publicly with an open letter to readers and writers. I urge you to read it.

It’s also why a rival public petition, signed by over 8,000 indie authors (at last count), also has been posted, opposing Hachette and Big Publishing in this dispute.

As regulars here know, I’m firmly on Amazon’s side in this battle. Had it not been for the opportunity provided by their Kindle Direct Publishing self-publishing program — an opportunity to reach readers like you with my books quickly and at a bargain price, an opportunity that Big Publishing never would have granted me — my wife and I would be financially destitute; HUNTER and BAD DEEDS never would have been written and published; and I would not have been able to establish my late-life fiction-writing career. My example is only one of many thousands.

This conflict between Amazon and Big Publishing constitutes a pivotal moment that will help shape the future of the book industry. I strongly encourage you to read Amazon’s letter to readers and authors, and perhaps some of the follow-up articles by indie authors that are linked there, too, beneath the letter.

Then, if you are so inclined, I further encourage you to write a letter to the Hachette CEO (his contact info is at the link), which I intend to do today. Finally, if you’re a writer, I hope you also sign the indie author petition.


UPDATE: My letter to the CEO of Hachette:

Michael Pietsch, CEO
Hachette Book Group

August 9, 2014
Dear Mr. Pietsch:

I realize that you are being bombarded today with comments from readers and authors about Hachette’s contractual dispute with Amazon. If time and interest permit, I encourage you and your staff to consider my own thoughts, just published here:

For the moment, though, let me share only this much:

In 2011, past age 60, the opportunity to self-publish through Kindle Direct Publishing rescued my wife and me from financial ruin. Being able to price my ebook at only $3.99 was critical to this turnaround of circumstances. It enabled me to compete successfully with the world’s most prominent authors, including your own, soaring past them to the very top of the ebook bestseller lists with my debut thriller.

Inexpensive ebooks represent the future of publishing. Standing athwart this juggernaut of progress, throwing obstacles in its path, and yelling “Slow down!” is not in the best interests of your company or the broader publishing industry—let alone in the best interests of readers and authors.

That is why I am one of 8,000 signatories to the independent-author’s petition on We urge you to reconsider your position in the dispute with Amazon. Prudent reflection will reveal that the long-term best interests of all of us are, in fact, aligned . . . but only if we don’t remain slaves to a fast-vanishing status quo.


Bidinotto signature




Robert Bidinotto, Author

The Dylan Hunter Thrillers


Posted in BAD DEEDS: A Dylan Hunter Thriller, Book business, HUNTER: A Thriller, Self-Publishing, Traditional publishing | Tagged , , , , , , , , , , , , , , , , , , , , , | 7 Comments

Maryland Newspapers Feature BAD DEEDS


Two Maryland newspapers — the Kent Island Bay Times and its sister publication, the Star Democrat of Easton, Maryland — ran a feature article about my fiction-writing career and the release of BAD DEEDS.

Penned by staff writer Jack Shaum, the front-page feature appeared in the July 30, 2014 weekly issue of the Bay Times.

A slightly shorter version ran in the August 6 daily issue of the Star Democrat as an entertainment-section feature; the online edition can be viewed here.

Posted in Announcements, Author profiles, Biographical, Events, Interviews, Personal Appearances, Reviews | Tagged , , , , , , , , , | Leave a comment

Must Today’s Successful Author Be a Writing Machine?


I follow the blogs of a number of successful authors (see my Blogroll and Favorite Author Links in the sidebar). I do so because I learn a lot from them about writing, publishing, and marketing.

Now, they don’t always agree with each other in the advice they put forth. It’s become something of a cliche for the more prudent authors to add the caveat, “Your mileage may vary.” Which is true. Many variables are involved in becoming a successful author — not the least of which are varied conceptions of what constitutes writing “success.”

Even a definition of “commercial success” is elusive, because it means different things to different authors. For some, earning a bit of money on the side while maintaining a job and/or other pursuits will be satisfactory. For others, earning enough from writing to do it full-time would be a dream come true. For some others, nothing but “bestseller” status and becoming wealthy will suffice.

That’s why I’m feeling a bit uncomfortable these days by what I’m reading on the blogs of some bestselling indie authors. Precisely because of their unusual levels of success (however you define it), there’s a tendency to accept a tacit definition of “success” that amounts to: I won’t be successful unless I’m as prolific and rich as these authors.

I say that this is a “tacit” definition, because I’m confident that, if asked, few of these authors would assert that “prolific and rich” are necessary definitions of an author’s success, although there are exceptions. Amazingly prolific indie author Russell Blake is one:

When I use the term success, I mean selling boatloads of books for oodles of money. Success has a very narrow definition for the purposes of this blog – it doesn’t mean how you might define it (the joy in your puppy’s eyes at seeing you again, the pride of a job well done, persevering in spite of overwhelming odds, self-actualization, the warming rays of a sunset, modest progress with marginal results, etc.). For the purposes of this blog, success is selling hundreds of thousands of books per year for many hundreds of thousands of dollars.

But even for those successful indies who don’t state this so explicitly, that unspoken assumption seems to underlie much of their advice to prospective, aspiring, and not-as-”successful” authors. Perhaps that’s because, from where they sit, “prolific and rich” is their implicit notion of “success.”

A recent blog post by Hugh Howey brought this into focus for me. Let me first state, immediately and emphatically, that I admire Hugh enormously. He is a prolific author of many high-quality stories, which have justly and amply rewarded him with huge sales and riches. As perhaps the most prominent exemplar and champion of self-publishing, he is doing indie authors a huge service through his constant public advocacy, including his indispensable and seminal “Author Earnings” website and reports. He is a writer’s writer in every way, and usually I enthusiastically agree with his advice.

Usually. But in the post linked above, “The Liliana Nirvana Technique,” he endorses a problematic path to publication that, he says, “may be the secret to launching a successful self-publishing career.”

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Posted in Book business, Essays, Inspirational, Marketing Advice, Publishing Advice, Self-Publishing, Traditional publishing, Writing Advice | Tagged , , , , , , , , , , , , , , , , , | 7 Comments

Upcoming Appearances in Virginia


I’ll be at the Massanutten Resort in McGaheysville, Virginia, for a couple of author events during the week of July 27, 2014.

Massanutten condosOn Monday afternoon, July 28, I’ll be signing my books for resort guests at the resort’s weekly Craft Fair, located at their Ski Lodge, from 2 – 4 p.m. This event is open only to resort guests.

On Wednesday, July 30, 7:30 p.m., I’ll give my presentation on “The New World of Self-Publishing” at Woodstone, the resort’s main registration and activities building. I don’t believe there is any guest residency requirement for attending this event, but if you are interested, you can call (540) 289-9441 for details.

The Massanutten Resort is located in central Virginia, about 11 miles east of Harrisonburg, on Route 33. Details and driving directions can be found here.





Posted in Announcements, BAD DEEDS: A Dylan Hunter Thriller, Book business, Events, HUNTER: A Thriller, Personal Appearances, Publishing Advice, Self-Publishing, Traditional publishing | Tagged , , , , , , , , | Leave a comment

Does Your Book Club or Library Need a Speaker?


Your friendly neighborhood Vigilante Author has signed up with the online “Book Club Reading List,” which publicizes books and provides speakers for book clubs.

Here is my interview with them — which includes information that you probably never knew about me, as well as instructions about how book clubs and other groups may contact me for talks on a variety of topics.

Posted in Announcements, Author profiles, Biographical, Events, HUNTER: A Thriller, Interviews, Personal Appearances | Tagged , , , , , , , , , | Leave a comment

Helpful Links for Authors


I am constantly approached by authors — especially those contemplating self-publishing — with requests for how-to information about writing and publishing. That includes questions about resources, such as lists of cover artists, editors, proofreaders, where to buy ISBNs, etc. Also, recommended books and blogs about fiction-writing and publishing.

That’s what this post is about. Rather than continue to respond to writers one at a time, repeating the same things, I want to compile in one place a list of links to places where you can find valuable information, resources, tips, and advice. This will include links to some of the popular advice posts scattered on this site. Some of the links below are to compendiums of other outside links — treasure troves of further information.

This list is just the beginning. I’ll constantly update this post with new information as I run across it, so make sure to check back from time to time. Bookmark this post so that you can consult it when you need further information.

Also, please share the link to this post with other writers, by email and on your social media. To do that on Twitter, Facebook, and Google+, just click their “share” buttons alongside this post.

I’ll organize this post into the following broad categories:

I. General Information and Resources
II. Fiction-Writing Resources
III. Self-Publishing
IV. Marketing Your Books


I. General Information and Resources

* New Paths to Publishing. I compiled and send out by email, at no charge, an informal outline titled “New Paths to Publishing” to any writer requesting it. This 20-page document describes and compares the various publishing options available to writers today; describes the basics of the self-publishing option; offers some basic marketing advice; and provides links to resources. If you want a copy, drop an email to: RobertTheWriter [at] gmail [dot] com.

* Helpful Links for Indie Writers, by Christiana Miller. This awesome compendium of resource links covers the how-to gamut: publishing ebooks, audiobooks, or print books; writing, editing, formatting, and conversion software; advice blogs; blogs where you can publicize your work; where to find editors, proofreaders, book interior designers, cover designers and artists, publicists, cover art and images, and much more. She also has compiled an updated, cross-referenced list of these links as a 150-page book: Self-Publishing on a Shoestring: Insanely Helpful Links for Indie Authors, which I highly recommend.

* KBoards Yellow Pages for Authors. Another list of useful resources for authors.

* KBoard Writers’ Cafe. A popular online discussion board for self-publishing authors about all aspects of writing, publishing, and marketing books. Opinions expressed and the quality of advice offered vary widely and wildly, so as always: caveat emptor.

* Bookbaby’s Free Guides for Authors. Useful guides to various aspects of publishing.

* No Rules, Just Write. The website of bestselling author C.J. Lyons is loaded with advice and resources about writing, publishing, and marketing fiction.

* The Passive Voice Blog. Maintained by intellectual property attorney David Vandegriff, this blog is daily “must reading” about all aspects of the ever-changing publishing industry, with links to the most important news stories, advice articles, and commentaries.


II. Fiction-Writing Resources

* Methods and Aids I Use to Write Fiction. In this blog post, I list my favorite books on how to write fiction, and I also describe my favorite fiction-writing software, “Write It Now.”

* Randy Ingermanson’s Advanced Fiction Writing. The creator of the “Snowflake Method” of fiction-writing, and author of the invaluable Writing Fiction for Dummies, Ingermanson maintains this website brimming with valuable writing tips and advice.

* David Farland’s website. Farland is another master teacher of fiction-writing; lots of instructive material here, too.

* Savvy Authors. A good website crammed with articles and advice for writers.

* The Bookbaby Blog. This author-services site maintains a blog filled with writing and publishing advice.

* Write It Now Novel-Writing Software. This is the outstanding software that I use to write fiction.


III. Self-Publishing

* “10 Reasons You Should Skip the Traditional Publishers and Self-Publish Ebooks Instead.” My popular summary article on the comparative benefits of self-publishing over traditional.

* Let’s Get Digital, by David Gaughran. An excellent introduction and how-to guide to self-publishing.

* Kindle Direct Publishing. Amazon’s Kindle Direct Publishing remains the biggest, most-used ebook publishing platform. On this page you’ll find step-by-step instructions for building and formatting an ebook, then making it available via Amazon.

* Smashwords Style Guide, by Mark Coker. A step-by-step guide to how to format and publish ebooks.

* Hugh Howey’s Blog. Howey became is a self-publishing phenomenon with his mega-selling “Wool” sci-fi series. He is now one of the most indefatigable, outspoken, and thoughtful advocates for indie publishing. He often posts about writing, as well as publishing and marketing.

* Joe Konrath’s Blog. The early Pied Piper of self-publishing, the bestselling Konrath is always feisty, hilarious, informative, and sometimes maddening — but always worth reading.

* Using Kickstarter to Fund Your Next Book. Michael J. Sullivan has successfully used Kickstarter to finance his book-writing projects, and explains how in this series of posts.


IV. Marketing Your Books

* Start With Why.A brilliant 18-minute video presentation by marketing expert Simon Sinek on the most fundamental principle of marketing success.

Author Branding.” A series of PowerPoint slides by Michael J. Sullivan, based heavily on Simon Sinek’s preceding talk, and presented at the August 2014 Writer’s Digest annual conference in New York City. Great perspective and specific tips.

* Ten Winning Marketing Strategies for your Self-Published Book.” This highly popular blog post summarizes my best advice to authors about how to market and promote their books successfully.

* 5 Tips on How to Identify Your Target Audience,” by Joanna Penn. Narrowly focusing your marketing to your target readers is crucial to sales success, and this article has great how-to tips.

* Building a Killer Email List,” by Nick Stephenson. Acquiring contacts to notify about your future releases can be a huge boon to sales. Here’s how to do that.

* Write2Publish, by Michael J. Sullivan. This Reddit page is a gold mine of terrific marketing suggestions from bestselling fantasy author Sullivan. He posts links on the right side of the page to a lot of valuable marketing topics.

* Michael J. Sullivan’s Book Recommendations. A great list of how-to books focusing on successful book promotion and marketing.

* Authors’ Guide to Self-Promotion, by Michael J. Sullivan. Another post by the popular fantasy author, filled with sage advice.

* Let’s Get Visible, by David Gaughran. This companion to his Let’s Get Digital presents Gaughran’s strategies for boosting sales of ebooks, especially on Amazon. Remarkable insights about how Amazon’s bestseller and  popularity lists work, and how to exploit their algorithms most effectively.

* Smashwords Book Marketing Guide, by Mark Coker. This company offers a self-publishing platform and its own services, but this guide also provides a lot of sound marketing tips.

* Using Business Cards to Build Sales.” My primer on this topic.

* Marketing Strategies of Successful Indie AuthorsThis KBoards discussion thread features a host of successful self-published authors discussing “what worked” for them, and what didn’t. Great insights.


Posted in Audiobooks, Book business, Marketing Advice, Publishing Advice, Self-Publishing, Traditional publishing, Writing Advice | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Music to a Novelist’s Ears


One of my favorite Amazon customer reviews of BAD DEEDS is by fellow (is that term appropriate for a woman?) author Rose Robbins. On the Amazon product page, it’s the second one down on the left.

What I like so much about it is that Rose (whose own works are listed here) focuses in some detail on the story and the storytelling aspects of the book — not just on the book’s thematic/philosophical/political content. That’s extremely important to me: first, because as a thriller writer my primary job is to tell a rip-roaring suspense tale; but second, because prospective buyers of the book need to know that the novel is, first and foremost, an entertaining thriller, and not didactic propaganda.

In their reviews, some of my friends understandably enjoy and stress the thematic elements of the tale, because my point of view (which many of them share) is rarely expressed in fiction. But for a novelist, a theme is merely the abstract, unifying element of the story; it is not the story itself, nor a substitute for it. Yes, my stories have a point of view; but as a novelist, the point of view is not my primary focus or interest. My main concerns are the plot and the characters: what happens and to whom, not just “why.”

I worked very hard, and for a long time, on the structure of both HUNTER and BAD DEEDS, on their characterizations, dialogue, and the pacing of events and emotions. If I had just wanted to write, respectively, about the criminal justice system or environmentalism, I could have written nonfiction books or essays. (And, in fact, I have.)

That’s why for me, as a fiction writer, the most satisfying compliment I get from readers is: “I just couldn’t put it down!” If readers can easily “put it down,” then I just haven’t done my job as a novelist. My primary professional obligation, then, is to drag you down into my fictional Story Worlds and keep you there, utterly mesmerized. While you’re visiting those worlds, if you happen also to enjoy and agree with my point of view, well, so much the better.

Whatever you like about the books, though, I’m grateful that that you found something to enjoy, and believe that the journeys are worth your time and money. Thanks again for your support.

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The First 50 Amazon Reader Reviews for BAD DEEDS Are ALL 5-Star Raves


Absolutely incredible, folks. So far, not a single Amazon review below “5 stars,” as of 5:15 p.m. Eastern on June 27, 2011.

Words simply fail.


BAD DEEDS earns 1st 50 5-star reviews 6-27-14


UPDATE, July 3, 2014:  The streak finally ended with 52 consecutive “five-star” Amazon customer reviews before a reader posted a “three-star.” The reception for this new novel continues to blow my mind.

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